It is five generations since the Cassam Chenaï family from India, and in particular the Gujrat region, settled in Madagascar. It began its activities selling postcards, textiles and finally spices intended for export.Over time, the family grew and many family members broke away to create their own business. Shahin Cassam Chenai is one of them.
Tablets like Madagascar
In every Menakao chocolates, there are women and men !
Because our tablets are made with Malagasy chocolate, it is normal to illustrate them by highlighting the different ethnic groups’ faces present in Madagascar : the Tanala, the Betsimisaraka, the Mahafaly, the Antanosy, the Bara or the Merina, all represented in their traditional headdresses and clothes.
It is therefore a tribute and a will of presenting a country with multiple cultures which make Madagascar’s wealth. This is also a wink from Shahin Cassam Chenai, Menakao’s founder, to remind of his family first activities in a beginning of the 19th century.