It is five generations since the Cassam Chenaï family from India, and in particular the Gujrat region, settled in Madagascar. It began its activities in postcards, textiles and finally in spices intended exclusively for export. Over time, the growing family, many of them broke away from the family group to create their own business, this is the case of Shahin Cassam Chenaï.
It is therefore natural that we wanted to illustrate our tablets by highlighting the faces of different ethnic groups that represent the Malagasy people. The Tanala, the Betsimisaraka, the Mahafaly, the Antanosy, the Bara or the Merina, all represented in their traditional headdresses and clothes.
A tribute and a will to discover a country with multiple cultures that make the wealth of Madagascar; also a nod from Shahin Cassam Chenaï, founder of Menakao, who wanted to recall four generations later the first commercial activities of the family: arrival at the beginning of the 19th century, it begins in the sale of postcards.